Case Study | NBC Universal Global Networks

About NBC Universal Global Networks
NBC Universal Global Networks is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. It owns and operates the distinct entertainment channels SCI FI, 13th Street, Studio Universal, Universal Channel and Das Vierte outside of the U.S.

What was required?
Over a period of months NBC undertook the launch of the SCI FI and Universal Channel brands across central and eastern Europe, to broadcast in Poland, Romania, Russia and Hungary. To support these launches NBC required a web presence for each channel in each territory in the native language.

The solution
Having secured the task of building the websites through our long-standing relationship with the SCI FI Channel in the UK, EBS embarked on a two-stage rollout of the CEE (Centra and Eastern Europe) websites; first launching teaser pages with general information about the channel and user data capture, and then launching fully featured websites off the back of those.

EBS were happy to continue our relationship with the SCI FI channel as well as taking on the challenge of working on a whole new brand; The Universal Channel. Working in conjunction with both Universal's appointed foreign language supplier and our own translation partner, EBS met all deadlines and achieved successful launches across a total of eight websites.