newsletter sign up
Sign up now to keep up to date with industry and EBS New Media news straight to your inbox.
ebs podcast
Listen to our range of products on the move with the EBS Product Podcasts.
Case Studies - Cellcast
Background
- World's leading producer of live interactive programming
- Encourage viewers to take an interactive interest
in their programmes
Cellcast is the world's largest developer of participation TV formats and the most prolific producer of live interactive pay-to-play programming.
As a result of the evolving use of mobile telephones, Cellcast has pioneered innovative strategies that allow the integration of mobile technology into the multi channel television environment, providing a personal entertainment experience for viewers.
Cellcast started with only two hours of airtime on one channel, but due to their developmental skills the group now broadcasts mroe than 50 hours of live content over a number of channels.
Cellcast established the UK's first live, interactive, reverse auction TV show in March 2005 through the introduction of Bid2Win on the Game Network channel. Bid2Win takes audience participation to the next level as it provides viewers with the opportunity to participate in a dynamic, real-time auction via their mobile phones.
Requirements and Solutions
In order for Cellcast to continue their developmental projects they need media solutions assistance in order to transmit to Sky.
EBS works with Cellcast to produce schedules which coincide with the group's TV formats and solutions as well supporting Sky and Ofcom regulations. EBS provides Cellcast with EPG's for five channels and compliance recording for six channels, guaranteeing that they comply with Ofcom regulations.
Using our in-house program Digigate, EBS is able to send Cellcast's schedules through to Sky in a format which is then transferred to the Sky platform.
Testimonial
Adam Clark, Head of Online, Cellcast
"EBS has provided Cellcast with an excellent service to date which has enabled us to maintain our EPG with minimum effort. We are moving towards expanding the inclusion of the EPG in our broadband and mobile services and look forward to developing our relationship further in 2006."
Links
testimonials
"EBS New Media have done a fantastic job redesigning the SCI FI website and we are very happy with the final results. It has made a vast improvement not only to the look and feel of the site, bringing it more in line with our new brand positioning and making it look more contemporary and stylish, but also to the actual web stats."
Faye Harcourt, Head of Marketing, SCI FI Channel
EBS New Media, The Chequers, 28 Whitehorse Street, Baldock, Herts, SG7 6QQ TEL: 01462 895999 FAX: 01462 895777